ULTIMATE BRANDS

Partnered with global business and leading consumer brand house Ultimate
Products in 2014. Retaining the PR account for 9 years helping to develop and
grow their brand into the International Brand House they are today.

Responsible for running dedicated press offices for their UK heritage brands: Beldray, Progress, and Salter the UK’s oldest housewares brand and the UK market leader in kitchen and bathroom scales, as well as Giles & Posner, American Originals, Cambridge, Intempo and Kleeneze.

PR activity started with traditional PR focusing on giveaways in weekly women’s interest magazines, and over the years Natalie worked to grow and elevate the media presence for the brands by running successful press offices, managing quarterly press trips to London, elevating the quality and increasing the breadth of coverage across Print, Digital and Broadcast Media. Results included placements and features in Product Round Ups, Tried & Testeds, Best Buys, Seasonal Gift Guides to Products Accreditations, Stand-alone Reviews and Breakout Online National Stories.

Delivered with purpose and clarity, Natalie’s outreach activities resulted in sending the client daily national coverage in print and digital newspapers and magazines.
2020 – 300 pieces of coverage
2021 – 316 pieces of coverage
2022 – 456 pieces of coverage
2023 – 102 pieces of coverage Jan to March

November 2022 was a highlight with 52 pieces of coverage achieved.

SALTER

Following UPs acquisition of the Salter brand in summer 2021, Natalie was tasked with elevating the profile of the brand in national consumer press and raising awareness of its extensive ranges of scales, ovenware, cookware and kitchen appliances.

Salter Chocolatier Product Launch
Achieved 30 pieces of product launch coverage

  • Including Mail Online, Express Online, Mirror Online, The Sun and Sun Online, The Sun on Sunday Fabulous Magazine, Hello! Online, Metro and Metro Online, Evening Standard Online ES Best, Real Homes Online, Ideal Home Online, Marie Claire Online, Women’s Heath Online, Good Homes Magazine
  • 5 Star Review across the Reach Plc network of 80 websites! (Reach PLC is Britains’s largest newspaper, magazine and digital publisher, with a print and online portfolio reaching 38.6 million people every month
  • Mail Online – Salter Launch New Kitchen Gadget That Makes Deliciously Creamy Hot Chocolate – and It’s £50 Cheaper Than The Hotel Chocolat Velvetiser
  • The Sun Online – Hotel Chocolat Velvetiser Dupe Slashed To £40 This Black
    Friday
  • Mirror Online – Launch and Black Friday – Salter Unveil Chocolatier For £50 and It’s Cheaper Than The Velvetiser from Hotel Chocolat
  • Express Online – Salter Launches Hot Chocolate Maker – A Dupe For Hotel
    Chocolat Velvetiser at £50 Cheaper – Deal of The Day
  • Hello! Online – Amazon Shoppers Say This Hot Choc Maker Is As Good As The Hotel Chocolat Velvetiser – And It’s Less Than Half The Price

Integrated link-building through high quality article placement in top tier press, national newspapers and lifestyle publications

By planning, managing, and delivering engagement with journalists, secured high quality coverage, which helped build a strong and positive media profile

Strong media relations helped increase brand awareness, build reputation, and generate sales!

 

COST OF LIVING CRISIS

  • Consistently staying on top of the news agenda and working alongside brands to create content for the press
  • Worked with national journalists to place energy/money-saving articles for Salter
  • Communicated the brands energy-saving credentials to the media on Salter’s Leading kitchen appliances – Air Fryers, Egg Cooker, Soup Maker, Steamer, Slow Cooker
  • Achieved Breakout National Online Stories in Top-Tier Press.
  • All articles featured the brand name in the Headline
  • All articles included several links to buy the product from both the brand site and Amazon
  • Increased brand visibility, customer engagement and helped connect more deeply with customers
  • Connected with the press to accelerate expertise, authority and trustworthiness of the brand

BELDRAY

Secured National Press Coverage Driving Sales of three of Beldray’s Products available in Aldi: Beldray Steam Mop, Beldray Revo Handheld Vacuum, Beldray 2 in 1 Cordless Vacuum

  • Achieved Breakout National Online Stories in Top-Tier Press.
  • Articles all feature multiple links direct to buy the product from Aldi
  • Beldray sold out stock on all three product lines

Influencer Collaboration To Raise Awareness of the New Beldray Pet Plus Lint Roller and Drive Sales to Amazon

  • Brand Collaboration with Lynsey Queen of Clean, the UK’s number one cleaning expert, successful author and ITV This Morning’s Resident Cleaning Guru
  • The partnership created was based on a true brand fit, we developed a true brand ambassador who loved the product.
  • This collaboration highlights where all PR elements blended together to deliver maximum brand buzz, noise and attention
  • Activity included Lynsey featuring the Lint Roller in her IG Stories, digital coverage was achieved as well as broadcast media – Lynsey featured the Lint Roller on ITV This Morning